In a world with increasing technology, there is little doubt that time is of the essence. Apparently, Google agrees with this thought, as the search engine giant has decided to factor website speeds into search rankings.
The decision has been at least a few months in the making, as Google hinted at the possibility of using website speeds to determine search engine placement back near the end of 2009. It is a sure bet now, however, as they just announced that speed will be added to the overall equation.
Does this mean that speed will be the overriding factor in where websites place? No, it does not. In fact site speed, or more specifically, the rate at which a website responds to requests, is just a tiny piece of the overall search engine ranking puzzle. This should come as a ...
Showing posts with label General. Show all posts
Showing posts with label General. Show all posts
Wednesday, May 5, 2010
Monday, April 19, 2010
Something to Learn From Spammers
First things first: We hate spam. And we hate spammers. Maybe even more than you do.
So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.
But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.
Spammers make a killing online.
Just to give you an idea, last year a Russian investigation found a network of spammers selling fake goods and fake pills online. Each spammer was making, on average, $4,600 per day.
Sure, the spammers use the “law of large numbers” to achieve these results. But you also need marketing savvy to make more than $1.5 million a year selling fake stuff to people who would rather shoot themselves in the left foot than listen to you.
When I started looking more closely at their tactics, I found some valuable lessons any marketer should know.
1. Go where the fish are
What is ...
So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.
But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.
Spammers make a killing online.
Just to give you an idea, last year a Russian investigation found a network of spammers selling fake goods and fake pills online. Each spammer was making, on average, $4,600 per day.
Sure, the spammers use the “law of large numbers” to achieve these results. But you also need marketing savvy to make more than $1.5 million a year selling fake stuff to people who would rather shoot themselves in the left foot than listen to you.
When I started looking more closely at their tactics, I found some valuable lessons any marketer should know.
1. Go where the fish are
What is ...
Wednesday, June 10, 2009
Restart OS X Dock
For the last 6 months or so, I’ve run into the same problem across a range of different mac computers. I go to change an application or open a finder window and it just wont work.
I have a second window changer installed which is called witch. I highly recommend using this if you don’t already [...]
I have a second window changer installed which is called witch. I highly recommend using this if you don’t already [...]
Saturday, May 30, 2009
Ubuntu Gateway / Access Point Server
I’ve been wanting to play wifi king for a long time. Providing free wireless internet access to a reasonable sized area. Finally I got to have a play.
The basic idea is to have a server which shares the internet from a standard connection (e.g DSL) to anyone who connects wirelessly. “You mean a wireless access [...]
The basic idea is to have a server which shares the internet from a standard connection (e.g DSL) to anyone who connects wirelessly. “You mean a wireless access [...]
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