Something to Learn From Spammers

First things first: We hate spam. And we hate spammers. Maybe even more than you do.
So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.
But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.
Spammers make a killing online.
Just to give you an idea, last year a Russian investigation found a network of spammers selling fake goods and fake pills online. Each spammer was making, on average, $4,600 per day.
Sure, the spammers use the “law of large numbers” to achieve these results. But you also need marketing savvy to make more than $1.5 million a year selling fake stuff to people who would rather shoot themselves in the left foot than listen to you.
When I started looking more closely at their tactics, I found some valuable lessons any marketer should know.
1. Go where the fish are
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